White Magic is Australia & New Zealand’s largest supplier of professional microfibre cleaning products. Established in 2003 they specialise in innovation and quality. White Magic is a brand delicate to selling chemical free cleaning products. Starting with the Original White Magic Sponge, they have grown the brand to include a variety of sponges, cloths and mops. White Magic source the highest quality products from around the world and sell them at highly competitive prices in stores around Australia and New Zealand.